4 Reasons Why Your Business Needs A Mobile Friendly Website?

A mobile-friendly website for small businesses is one of the most important features your website might have. With the popularity of mobile devices, it’s important that your website is able to be viewed and navigated easily on these devices. Otherwise, your customers will have a difficult time finding what they’re looking for, only for you to realize they may be leaving your site to find what they need elsewhere. How to create a mobile friendly website for your business?

Let’s dive into the topic with some great facts on mobile usage in the world:

  • Today, there are 5.11 billion unique mobile users on the planet.
  • People are more than 60% less likely to purchase from a brand after a negative mobile experience.
  • 70% of smartphone users have bought something in a store after using their phone to discover more information.
  • Cellular phone user numbers are expected to reach 63.4% of the global population in 2019.
  • 93% of businesses with an advanced personalization strategy experienced revenue growth in 2018.
  • Mobile accounts for 72% of U.S. digital ad spending.
  • Mobile devices are used for over 40% of online transactions.
  • Marketers and advertisers put 51% of their budget into mobile ads.

Source: Statista and Hootsuite

Mobile Friendly Website
cottonbro adlı kişinin Pexels‘daki fotoğrafı

So what are the reasons and why are they so important?

A Mobile-Friendly Website Means A Sales-Friendly Website

We’ve seen the statistics above and now it can be concluded that people are now spending most of their time on mobile phones instead of laptops. They are pocket-size, easy-to-carry, and cheaper. Those 3 things can work in harmony. No matter what our purpose is, we grab our phones for an Uber or Lyft drive or to order food and or anything that we might need in our daily lives.

Most potential customers will type “Restaurants near me” or “Plumbers near me” to get the fastest and the most useful service in their neighbourhood. And most probably they will search this on their mobile phone since it’s easy, handy and quick. Besides having a mobile-friendly website, performing a good local SEO is also crucial here.

It Generates More Traffic to Your Website

According to Statista, In March 2021, mobile devices excluding tablets accounted for over 54 percent of web page views worldwide. Over 69 percent of web page views in Africa were generated via mobile. The majority of web traffic in North America with mobile covers 50.21 percent of web traffic. To sum up, having a mobile friendly website is one of the best ways of driving traffic to your website. However, this is not the only solution to get traffic to your website and eventually, your business. A well-performed Keyword Research is the heart of getting organic traffic to your website. Head to the link here to find out more!

Mobile Friendly Website is the key for a good amount of web traffic.
Cátia Matos photo on Pexels

Simple and Easy to Share Across Other Platforms

Before Social Media, there was only the internet itself and websites. People were navigating through the web pages. However, there are multiple platforms other than websites so that people can jump into one from one another. Even if all social media sites have their own desktop version, which is actually a website, people tend to spend their time on their mobiles, while travelling on a train, walking around the city, waiting for the laundry and even just laying down. 

Everybody loves to share the posts they see on the internet. Whether a video or a picture, it can be anything including a recipe card, a poem, a how-to or DIY guide, and more. These things can be your business and on your business website or social platforms. They will keep sending and sharing it to his/her audience and you will get organic traffic. Organic is good. Organic is free. Who doesn’t want that?

mobile friendly website is something simple and unique.
Simple and Unique

A Catchy Look at Your Products

Having your products listed on your website is important. But making them visible for your mobile users is more important. As we have mentioned before, not all people have laptops but mobile phones. It’s always easier to navigate and use than a computer. If you increase the brand visibility on your website, it will promote your products to the prospective customers. It’s crucial to give your visitors an optimal experience from the time they click on your website.

mobile friendly website gives you the ultimate control over your products
Photo by Hans Vivek on Unsplash

Having a mobile friendly website for small businesses is a method of promoting a product or service to a target market or audience. Social Media is in your pocket, so your business is. Creating a website for your business is a must, making it mobile friendly is something more than an obligation.

Praxis Conversion is a brand-new digital marketing agency with a team of experienced digital nomads. We are the bridge between traditional and modern ways of marketing your business. If you are reading this, it means we did a magnificent job. That is a brilliant start, to make us motivated to work with you, and we are ready to get your business back on the right track again.