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Why Social Media Is Important For Your Small Business?

It’s not enough to have a business in the physical world. You need an online presence too. Social Media is the key.

Online presence made simple with Praxis

A website is a great way to promote your company, post information about your products, and communicate with your customers and potential customers.

The internet offers a low-cost, high-efficiency way of reaching people from all over the world.

A website can be a great way to promote your company, post information about your products, and communicate with your customers and potential customers. Online presence made simple.

It is also a good way to market and promote your products.

Marketing your business is a laborious task that involves a lot of time and money. You have to work with different marketing channels such as social media, Google AdWords, email newsletters, and more. This will help you boost your online presence. If you don’t have an idea on AdWords and Keyword Research, read our article How To Research Keywords For SEO in 2021

One marketing channel that you can use is the internet. As a business owner, you want to have a website so that customers can find you. However, you also need to make sure that your website is optimized to rank high on search engines. If you don’t have a website, you could start one. There are many platforms where you can create a website, but the most popular ones are WordPress, Wix, Squarespace, and Weebly.

Your online presence is key for any business to succeed. Here are 6 reasons why you need an online presence:

  1. You’ll be able to reach more customers
  2. Your business will be able to reach more customers
  3. You’ll be able to measure your success
  4. You’ll be able to measure your target market
  5. You’ll be able to see what your potential customers are looking for on the internet
  6. You’ll be able to learn more about your competition

An online presence is key for any business to succeed. Read our article Is it Worth Creating an Online Presence for Your Business?

Social media is one of the most effective marketing tools in the world today, and it is free. This is why your business needs to use social media marketing. First, social media is a great marketing tool because it is free and interactive. You don’t have to pay to get your message out to the public, and that is a huge advantage. Second, social media is a great marketing tool because of its reach. This means your company can get their message out to a lot of people, so the likelihood of increased sales is higher.

Social Media
Social Media

This article is about why using social media is important for businesses, and even though it can be time-consuming, it is worth the time to do it. Social media is the way that most people are conversing now, and if your company isn’t on social media, then your company is missing out on an opportunity. This article is about why using social media is important for businesses, and even though it can be time-consuming, it is worth the time to do it. Social media is the way that most people are conversing now, and if your company isn’t on social media, then your company is missing out on an opportunity. 

The internet has changed a lot in the past few years and not just for the people using it. The expansion of internet usage has changed the way business operates, from marketing to sales, with social media being a key player in the game. Social media is the most popular form of advertising in the world. The top social media sites in the world are Facebook, Twitter, YouTube, Instagram, LinkedIn, and Pinterest. Despite all the benefits that social media offers, it can also be a huge time-suck. It may seem like an easy decision, but you should always have a business page on Facebook. You can have a Facebook page for your business without paying for ads.

#GrowWithPraxis
#GrowWithPraxis

Praxis Conversion is a brand-new digital marketing agency with a team of experienced digital nomads. We are the bridge between traditional and modern ways of marketing your business. If you are reading this, it means we did a magnificent job. That is a brilliant start to make us motivated to work with you, and we are ready to get your business back on the right track again!

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Why Your Business Needs A Mobile Friendly Website? 4 Essential Reasons!

4 Reasons Why Your Business Needs A Mobile Friendly Website?

A mobile-friendly website for small businesses is one of the most important features your website might have. With the popularity of mobile devices, it’s important that your website is able to be viewed and navigated easily on these devices. Otherwise, your customers will have a difficult time finding what they’re looking for, only for you to realize they may be leaving your site to find what they need elsewhere. How to create a mobile friendly website for your business?

Let’s dive into the topic with some great facts on mobile usage in the world:

  • Today, there are 5.11 billion unique mobile users on the planet.
  • People are more than 60% less likely to purchase from a brand after a negative mobile experience.
  • 70% of smartphone users have bought something in a store after using their phone to discover more information.
  • Cellular phone user numbers are expected to reach 63.4% of the global population in 2019.
  • 93% of businesses with an advanced personalization strategy experienced revenue growth in 2018.
  • Mobile accounts for 72% of U.S. digital ad spending.
  • Mobile devices are used for over 40% of online transactions.
  • Marketers and advertisers put 51% of their budget into mobile ads.

Source: Statista and Hootsuite

Mobile Friendly Website
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So what are the reasons and why are they so important?

A Mobile-Friendly Website Means A Sales-Friendly Website

We’ve seen the statistics above and now it can be concluded that people are now spending most of their time on mobile phones instead of laptops. They are pocket-size, easy-to-carry, and cheaper. Those 3 things can work in harmony. No matter what our purpose is, we grab our phones for an Uber or Lyft drive or to order food and or anything that we might need in our daily lives.

Most potential customers will type “Restaurants near me” or “Plumbers near me” to get the fastest and the most useful service in their neighbourhood. And most probably they will search this on their mobile phone since it’s easy, handy and quick. Besides having a mobile-friendly website, performing a good local SEO is also crucial here.

It Generates More Traffic to Your Website

According to Statista, In March 2021, mobile devices excluding tablets accounted for over 54 percent of web page views worldwide. Over 69 percent of web page views in Africa were generated via mobile. The majority of web traffic in North America with mobile covers 50.21 percent of web traffic. To sum up, having a mobile friendly website is one of the best ways of driving traffic to your website. However, this is not the only solution to get traffic to your website and eventually, your business. A well-performed Keyword Research is the heart of getting organic traffic to your website. Head to the link here to find out more!

Mobile Friendly Website is the key for a good amount of web traffic.
Cátia Matos photo on Pexels

Simple and Easy to Share Across Other Platforms

Before Social Media, there was only the internet itself and websites. People were navigating through the web pages. However, there are multiple platforms other than websites so that people can jump into one from one another. Even if all social media sites have their own desktop version, which is actually a website, people tend to spend their time on their mobiles, while travelling on a train, walking around the city, waiting for the laundry and even just laying down. 

Everybody loves to share the posts they see on the internet. Whether a video or a picture, it can be anything including a recipe card, a poem, a how-to or DIY guide, and more. These things can be your business and on your business website or social platforms. They will keep sending and sharing it to his/her audience and you will get organic traffic. Organic is good. Organic is free. Who doesn’t want that?

mobile friendly website is something simple and unique.
Simple and Unique

A Catchy Look at Your Products

Having your products listed on your website is important. But making them visible for your mobile users is more important. As we have mentioned before, not all people have laptops but mobile phones. It’s always easier to navigate and use than a computer. If you increase the brand visibility on your website, it will promote your products to the prospective customers. It’s crucial to give your visitors an optimal experience from the time they click on your website.

mobile friendly website gives you the ultimate control over your products
Photo by Hans Vivek on Unsplash

Having a mobile friendly website for small businesses is a method of promoting a product or service to a target market or audience. Social Media is in your pocket, so your business is. Creating a website for your business is a must, making it mobile friendly is something more than an obligation.

Praxis Conversion is a brand-new digital marketing agency with a team of experienced digital nomads. We are the bridge between traditional and modern ways of marketing your business. If you are reading this, it means we did a magnificent job. That is a brilliant start, to make us motivated to work with you, and we are ready to get your business back on the right track again.

Strategy

Importance of Digital Marketing For Small Businesses – Top 5 Essential Steps in 2021

Digital marketing is a strategy that has been proven to be successful for small businesses over many decades. It provides the opportunity for a business to reach a global audience, engage with customers in an alternative way, and tailor the marketing message to each audience. Digital marketing for small businesses is the key point here. Want to learn the basics and then implement them in your business?

Digital marketing for small business
Digital marketing strategy for small business

Many small businesses struggle with digital marketing because they don’t have the finances to spend on advertising and marketing. Yet, digital marketing can be free or even cost-effective. The most important thing is to know your market and your customers. Small businesses need to use digital marketing to promote their products and services. These tactics can be free or cost-effective, and you should start out with a few before using more expensive ones. The most important thing is to know your market and your customers. As Praxis Conversion, we are here to help you and make your business visible to any potential customers either around your city or country.

A digital marketing strategy for small businesses can be designed around a 5 essential steps:

  • Plan
  • Create
  • Promote
  • Measure
  • Improve

The first and most important step in developing a digital marketing strategy for small businesses is to plan.

Planning entails laying out the goals and timeline of your digital marketing campaign. Deciding how your strategy will be implemented, and determining the stakeholders in the process.

  • Trello, lets users create their task boards with different columns and moves the tasks between them. Typically columns include task statuses such as To Do, In Progress, Done. The tool can be used for personal and business purposes including real estate management, software project management, school bulletin boards, lesson planning, accounting, web design, gaming, and law office case management.
  • Evernote, is an app designed for note taking, organizing, task management, and archiving.
  • Asana, is a web and mobile application designed to help teams organize, track, and manage their work.
  • OneNote, is a note-taking program for free-form information gathering and multi-user collaboration. It gathers users’ notes, drawings, screen clippings, and audio commentaries. Notes can be shared with other OneNote users over the Internet or a network.

Creating is the process of curating, editing and publishing industry relevant information. This includes content to be published on your website, social media, and other channels.

  • Adobe Spark, allows users to create and design visual content that can be used for businesses, education, social media, etc.
  • Canva, is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.The app includes templates for users to use. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality. Users can also pay for physical products to be printed and shipped.
  • Scrivener is a word-processing program and outliner designed for authors. Scrivener provides a management system for documents, notes and metadata. This allows the user to organize notes, concepts, research, and whole documents for easy access and reference.

Promoting, process of promoting your content across all channels. Publishing on your blog, sharing on your social media profiles to reach the widest possible audience. Here are the key points:

  • E-mail Marketing, is the act of sending a commercial message, typically to a group of people, using email. It’s a traditional but still an amazing way to get interacted with your current and potential customers. Mailchimp is a marketing automation platform and email marketing service. 
  • Your Blog: It is the power of promoting your business. People will come to your website and eventually check your blog out, to get information about your skills, knowledge and experience.
  • Social Media Profiles: other than blogs, nowadays social media plays an important role in promoting your business online. Creating accurate social accounts for your business is important, but managing them is crucial.
  • Re-targeting: Once a customer leaves your website/social platforms without buying any of your services, you need to focus on their needs more than before. This will boost your presence and be a benefit for your digital marketing for small business campaign.

Measuring: tracking the performance of your marketing campaigns is the best way to make sure you are achieving your KPIs and allows you to make data-driven decisions based on what is working and what is not.

  • Google Analytics, lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
  • Web Analytics & Social Analytics is all about gathering and analyzing data from social networks.

Improving is essential that you improve your content, and the customer experience using the data acquired from your analytics. Improvements made should increase time spent on your pages and the click-through rate.

  • Get Involved in Your Community (Engage & Communicate) by participating in local events, publishing ads, and handing flyers.
  • SEO Campaigns will help you with finding the best prospective customers. Running a SEO campaign with or without Pay-Per-Click (PPC) option is crucial to improve your marketing campaign.
  • Create Engaging Content (For Your Prospects) which is a must-have campaign no matter what your occupation is. Creating the correct content for your potential customers will benefit your business. Also, mobile usage is significantly increasing and people now spend most of their times on their personal phones. They all have browsing and socializing experience through their mobile phones and this will give you the opportunity to get interacted with your current or potential customers. This is also a big plus for digital marketing for small business.
Social Media engagement is one of the most important key points of Digital Marketing for Small Business

Small businesses are increasingly turning to the internet to promote themselves and to reach customers on a global scale. Many small businesses have difficulty finding their niche in the market, so that affects the success of digital marketing for small business. The internet can offer valuable tools to help small businesses find their niche in the market and create an online presence. Online presence can be used to help small businesses be found by customers looking for their services or product. If you want to learn more about online presence, read our article Is it Worth Creating an Online Presence for Your Business?

Many entrepreneurs, who start a small business, have no experience with marketing and this is where the internet can provide value. Many entrepreneurs are turning to the internet to promote their small businesses and to reach customers on a global scale. Digital marketing for small businesses looks easy, but you might need a professional support.

To sum up, it points out that there are a lot of free or cheap resources for digital marketing for small businesses to have an online presence such as WordPress, Weebly, and Wix. It also points out that there are many free or inexpensive resources for small business owners to get their business online. These include free websites, social media sites, and apps for mobile devices. Having a corporate website is key for a business owner. Read our article Why You Need a WordPress Website Rather Than Others?

Small businesses are reliant on their online presence to gain new customers and promote their products. Over 50% of all small businesses rely on the internet for their primary sales channels, and 22% of all small businesses become successful because of their internet presence.

Digital Marketing for Small Business made easy with Praxis Conversion
Digital Marketing for Small Business made easy with Praxis Conversion

Praxis Conversion is a brand-new digital marketing agency with a team of experienced digital nomads. We are the bridge between traditional and modern ways of marketing your business. If you are reading this, it means we did a magnificent job. That is a brilliant start, to make us motivated to work with you, and we are ready to get your business back on the right track again!