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Why Your Business Needs A Mobile Friendly Website? 4 Essential Reasons!

4 Reasons Why Your Business Needs A Mobile Friendly Website?

A mobile-friendly website for small businesses is one of the most important features your website might have. With the popularity of mobile devices, it’s important that your website is able to be viewed and navigated easily on these devices. Otherwise, your customers will have a difficult time finding what they’re looking for, only for you to realize they may be leaving your site to find what they need elsewhere. How to create a mobile friendly website for your business?

Let’s dive into the topic with some great facts on mobile usage in the world:

  • Today, there are 5.11 billion unique mobile users on the planet.
  • People are more than 60% less likely to purchase from a brand after a negative mobile experience.
  • 70% of smartphone users have bought something in a store after using their phone to discover more information.
  • Cellular phone user numbers are expected to reach 63.4% of the global population in 2019.
  • 93% of businesses with an advanced personalization strategy experienced revenue growth in 2018.
  • Mobile accounts for 72% of U.S. digital ad spending.
  • Mobile devices are used for over 40% of online transactions.
  • Marketers and advertisers put 51% of their budget into mobile ads.

Source: Statista and Hootsuite

Mobile Friendly Website
cottonbro adlı kişinin Pexels‘daki fotoğrafı

So what are the reasons and why are they so important?

A Mobile-Friendly Website Means A Sales-Friendly Website

We’ve seen the statistics above and now it can be concluded that people are now spending most of their time on mobile phones instead of laptops. They are pocket-size, easy-to-carry, and cheaper. Those 3 things can work in harmony. No matter what our purpose is, we grab our phones for an Uber or Lyft drive or to order food and or anything that we might need in our daily lives.

Most potential customers will type “Restaurants near me” or “Plumbers near me” to get the fastest and the most useful service in their neighbourhood. And most probably they will search this on their mobile phone since it’s easy, handy and quick. Besides having a mobile-friendly website, performing a good local SEO is also crucial here.

It Generates More Traffic to Your Website

According to Statista, In March 2021, mobile devices excluding tablets accounted for over 54 percent of web page views worldwide. Over 69 percent of web page views in Africa were generated via mobile. The majority of web traffic in North America with mobile covers 50.21 percent of web traffic. To sum up, having a mobile friendly website is one of the best ways of driving traffic to your website. However, this is not the only solution to get traffic to your website and eventually, your business. A well-performed Keyword Research is the heart of getting organic traffic to your website. Head to the link here to find out more!

Mobile Friendly Website is the key for a good amount of web traffic.
Cátia Matos photo on Pexels

Simple and Easy to Share Across Other Platforms

Before Social Media, there was only the internet itself and websites. People were navigating through the web pages. However, there are multiple platforms other than websites so that people can jump into one from one another. Even if all social media sites have their own desktop version, which is actually a website, people tend to spend their time on their mobiles, while travelling on a train, walking around the city, waiting for the laundry and even just laying down. 

Everybody loves to share the posts they see on the internet. Whether a video or a picture, it can be anything including a recipe card, a poem, a how-to or DIY guide, and more. These things can be your business and on your business website or social platforms. They will keep sending and sharing it to his/her audience and you will get organic traffic. Organic is good. Organic is free. Who doesn’t want that?

mobile friendly website is something simple and unique.
Simple and Unique

A Catchy Look at Your Products

Having your products listed on your website is important. But making them visible for your mobile users is more important. As we have mentioned before, not all people have laptops but mobile phones. It’s always easier to navigate and use than a computer. If you increase the brand visibility on your website, it will promote your products to the prospective customers. It’s crucial to give your visitors an optimal experience from the time they click on your website.

mobile friendly website gives you the ultimate control over your products
Photo by Hans Vivek on Unsplash

Having a mobile friendly website for small businesses is a method of promoting a product or service to a target market or audience. Social Media is in your pocket, so your business is. Creating a website for your business is a must, making it mobile friendly is something more than an obligation.

Praxis Conversion is a brand-new digital marketing agency with a team of experienced digital nomads. We are the bridge between traditional and modern ways of marketing your business. If you are reading this, it means we did a magnificent job. That is a brilliant start, to make us motivated to work with you, and we are ready to get your business back on the right track again.


Importance of Digital Marketing For Small Businesses – Top 5 Essential Steps in 2021

Digital marketing is a strategy that has been proven to be successful for small businesses over many decades. It provides the opportunity for a business to reach a global audience, engage with customers in an alternative way, and tailor the marketing message to each audience. Digital marketing for small businesses is the key point here. Want to learn the basics and then implement them in your business?

Digital marketing for small business
Digital marketing strategy for small business

Many small businesses struggle with digital marketing because they don’t have the finances to spend on advertising and marketing. Yet, digital marketing can be free or even cost-effective. The most important thing is to know your market and your customers. Small businesses need to use digital marketing to promote their products and services. These tactics can be free or cost-effective, and you should start out with a few before using more expensive ones. The most important thing is to know your market and your customers. As Praxis Conversion, we are here to help you and make your business visible to any potential customers either around your city or country.

A digital marketing strategy for small businesses can be designed around a 5 essential steps:

  • Plan
  • Create
  • Promote
  • Measure
  • Improve

The first and most important step in developing a digital marketing strategy for small businesses is to plan.

Planning entails laying out the goals and timeline of your digital marketing campaign. Deciding how your strategy will be implemented, and determining the stakeholders in the process.

  • Trello, lets users create their task boards with different columns and moves the tasks between them. Typically columns include task statuses such as To Do, In Progress, Done. The tool can be used for personal and business purposes including real estate management, software project management, school bulletin boards, lesson planning, accounting, web design, gaming, and law office case management.
  • Evernote, is an app designed for note taking, organizing, task management, and archiving.
  • Asana, is a web and mobile application designed to help teams organize, track, and manage their work.
  • OneNote, is a note-taking program for free-form information gathering and multi-user collaboration. It gathers users’ notes, drawings, screen clippings, and audio commentaries. Notes can be shared with other OneNote users over the Internet or a network.

Creating is the process of curating, editing and publishing industry relevant information. This includes content to be published on your website, social media, and other channels.

  • Adobe Spark, allows users to create and design visual content that can be used for businesses, education, social media, etc.
  • Canva, is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.The app includes templates for users to use. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality. Users can also pay for physical products to be printed and shipped.
  • Scrivener is a word-processing program and outliner designed for authors. Scrivener provides a management system for documents, notes and metadata. This allows the user to organize notes, concepts, research, and whole documents for easy access and reference.

Promoting, process of promoting your content across all channels. Publishing on your blog, sharing on your social media profiles to reach the widest possible audience. Here are the key points:

  • E-mail Marketing, is the act of sending a commercial message, typically to a group of people, using email. It’s a traditional but still an amazing way to get interacted with your current and potential customers. Mailchimp is a marketing automation platform and email marketing service. 
  • Your Blog: It is the power of promoting your business. People will come to your website and eventually check your blog out, to get information about your skills, knowledge and experience.
  • Social Media Profiles: other than blogs, nowadays social media plays an important role in promoting your business online. Creating accurate social accounts for your business is important, but managing them is crucial.
  • Re-targeting: Once a customer leaves your website/social platforms without buying any of your services, you need to focus on their needs more than before. This will boost your presence and be a benefit for your digital marketing for small business campaign.

Measuring: tracking the performance of your marketing campaigns is the best way to make sure you are achieving your KPIs and allows you to make data-driven decisions based on what is working and what is not.

  • Google Analytics, lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
  • Web Analytics & Social Analytics is all about gathering and analyzing data from social networks.

Improving is essential that you improve your content, and the customer experience using the data acquired from your analytics. Improvements made should increase time spent on your pages and the click-through rate.

  • Get Involved in Your Community (Engage & Communicate) by participating in local events, publishing ads, and handing flyers.
  • SEO Campaigns will help you with finding the best prospective customers. Running a SEO campaign with or without Pay-Per-Click (PPC) option is crucial to improve your marketing campaign.
  • Create Engaging Content (For Your Prospects) which is a must-have campaign no matter what your occupation is. Creating the correct content for your potential customers will benefit your business. Also, mobile usage is significantly increasing and people now spend most of their times on their personal phones. They all have browsing and socializing experience through their mobile phones and this will give you the opportunity to get interacted with your current or potential customers. This is also a big plus for digital marketing for small business.
Social Media engagement is one of the most important key points of Digital Marketing for Small Business

Small businesses are increasingly turning to the internet to promote themselves and to reach customers on a global scale. Many small businesses have difficulty finding their niche in the market, so that affects the success of digital marketing for small business. The internet can offer valuable tools to help small businesses find their niche in the market and create an online presence. Online presence can be used to help small businesses be found by customers looking for their services or product. If you want to learn more about online presence, read our article Is it Worth Creating an Online Presence for Your Business?

Many entrepreneurs, who start a small business, have no experience with marketing and this is where the internet can provide value. Many entrepreneurs are turning to the internet to promote their small businesses and to reach customers on a global scale. Digital marketing for small businesses looks easy, but you might need a professional support.

To sum up, it points out that there are a lot of free or cheap resources for digital marketing for small businesses to have an online presence such as WordPress, Weebly, and Wix. It also points out that there are many free or inexpensive resources for small business owners to get their business online. These include free websites, social media sites, and apps for mobile devices. Having a corporate website is key for a business owner. Read our article Why You Need a WordPress Website Rather Than Others?

Small businesses are reliant on their online presence to gain new customers and promote their products. Over 50% of all small businesses rely on the internet for their primary sales channels, and 22% of all small businesses become successful because of their internet presence.

Digital Marketing for Small Business made easy with Praxis Conversion
Digital Marketing for Small Business made easy with Praxis Conversion

Praxis Conversion is a brand-new digital marketing agency with a team of experienced digital nomads. We are the bridge between traditional and modern ways of marketing your business. If you are reading this, it means we did a magnificent job. That is a brilliant start, to make us motivated to work with you, and we are ready to get your business back on the right track again!


Is It Worth Creating an Online Presence for Your Business?

Ever since companies started creating online presences we have been starting our product searches online, and then a majority of us would use the knowledge gained from our research to finish the purchasing experience offline at a brick-and-mortar retailer. We felt we had to touch, feel and see the product before we forked over the cash to complete the transactions. Nowadays, we are more accustomed to relying on our trusted online shopping brands and finishing the transaction online as well. In both scenarios though, the product researching phase is being done online. This is why companies need to have websites and learn to use them effectively.

Where we research products online

It is well known that it takes many touchpoints (around 7ish) to gain the trust of the prospects. So if your product and/or brand is not front and center during the product research phase of the buying process, you are already at a loss. The companies that have built a web presence and are using it to educate their prospective customers will already have had two or three opportunities to introduce themselves and their products way before the customers even come across your product. So, yes it is worth building an online presence, and it is worth having a good strategy in place.

What exactly is an online presence?

An online presence for your business is a website and all the interactions a company has online stemming from it and their social media profiles. Having an online presence not only helps with building your company brand but also could lead your prospects down the path into your funnel and help with bringing in most of your sales whether they are online or offline.

Total Online Presence
Total Online Presence by Duct Tape Marketing

If all your marketing is offline, or maybe you haven’t truly been marketing…  the idea of creating an online presence for your business will seem overwhelming, but it doesn’t have to be. Start by creating an outline of your company, which contains information about your business:

  • Start with your business details like company name, when it was established, where it is located and your companies contact details.
  • Then, continue with the basics by explaining what the company aims to accomplish. This is where you talk about the company’s mission or vision. Describe what products and services are provided.
  • You also want to talk about your company history, achievements, and company growth it has experienced.
  • Move on to any goals that your company is striving to achieve and what you are doing to make them happen. This will give your prospects and current customers a clear idea about your company and whether they can and want to align themselves with you.

Think of it as creating a company profile, just a little more friendly (marketing), and less business like. You are asking your future and current customers to get to know you, like you, and trust you. This information will be used on your website and the various social media channels you target and help you maintain a unified presence.

Before you decide if an online business profile is a right fit for you, you need to be aware of the pros and cons. Although in today’s world, the disadvantage of not having an online presence is to slowly but surely disappear and be beaten by your more adept competition. Yet, not every company measures success with the same measuring stick, so is important to align your decisions with goals.

Some Advantages of Creating an Online Presence for Your Business

A Much Larger audience

Going public with your company website gives you the ability to reach a larger audience. Millions of online users can now reach your website. This does not happen overnight, but the potential is higher and faster than spreading the word offline. This one factor alone is usually enough motivation for creating an online presence for your company.

More Accessibility

It is important for customers to know that they can easily reach you. Having contact information online helps potential customers reach your offices. Not many people use the phone book anymore, so it can be frustrating for potential customers if you have no contact information online.  A small business website easily solves this problem. Make sure to update this information if any changes take place. It’s equally frustrating for your prospect when they find outdated contact details.

It Creates More Trust

Having a commanding online presence makes consumers feel more comfortable about dealing with your company. Many prospects will do a quick online search to see if your company is legitimate. When they find nothing, they might assume that you aren’t a professional business. The time spent maintaining a web presence is never wasted.

Free Advertising

This is not to say that having an online presence will cost you nothing, but it adds more value than it takes away. You now have the ability to promote and advertise your company in an organic, professional manner.

Brand Building

Your company brand is vital to success and your company’s online presence is one aspect of brand building. Delivering on the promises made within your total web presence helps in building your brand. Only promise what you can deliver, or over-deliver for that matter, and you will be on your way to building a solid reputation and brand.


Reasons Why You Need A Blog On Your Website (And In Your Life)

Reasons Why You Need A Blog On Your Website (And In Your Life)

Praxis Conversion
Praxis Conversion

Do you believe in love at first sight? Or you prefer to know each other step by step? Well, whatever you do, you end up with getting interact with someone or something. This may be a person, a tech product, or a fancy dress. Your business deserves more than this. Getting in touch with your customers is now easier than ever. The only thing that you need to do is writing blog posts.

I also read the other day that people who have a blog on their website have more traffic on their website than those who don’t. This is the reason why I want to explain to you why you need a blog on your website. If you have a blog on your website, it will earn you more money. It is not a secret that a blog has a direct correlation with traffic. The more traffic, the more money you will earn. If you don’t have a blog or you don’t know how to start a blog, you can choose to hire someone to help you with the blog.

Why You Need A Blog On Your Website?

Because you need one to make money online. If you don’t have a blog on your site, you’re missing out on a great deal of potential profits. Here are some reasons why a blog is so important:

1. Your blog increases your site’s search engine rankings.

2. Your blog can attract new people to your site.

3. Your blog can keep your existing customers coming back.

4. Your blog can increase your site’s revenue.

5. Your blog can help you sell more of your products and services.

Blogs have been a part of the internet from the beginning. But how exactly is a blog considered as the heart of your website? And why you need one of them on your website? Here are the best reasons you should start blogging:

Contact us If you need a blog.
Building a website with Praxis Conversion is super-easy and quick.

Make your first move against your potential customers.

Yes, you may have accounts on all social media platforms and maybe even an ad campaign running. However, if you cannot do your SEO properly, and do not post any single content for your website, that means you will be on the 100th page in a Google search, which is not good. Creating and posting content at least twice a week will put you on the very first page in a Google search if enough SEO work is done for your website.

Local SEO will allow your business to be seen as a number one option among those who do not do what you do. It’s a perfect way to communicate with your customers. If you do not have any experience with content creating stuff, we know someone who may help you with it. Click here to send us a message.

It’s not rocket science, but boosting your SEO to the space is not bad.

As we have mentioned above, the more customer will reach your website, the more traffic you get to your website. We call it “organic customers”. You also want your food organic, why not your customers?

Imagine your content having thousands of likes

That makes you a proud writer. If you create good content related to your business, you will be on their radar. They will spend more and more time while navigating through your website. Sharing is caring, especially on social media. People are keen on sharing things they like on their social media profiles. This will allow you to be known more and attract more customers. 

Praxis Conversion
Praxis Conversion

Writing is fun! Try it.

Once you post your first articles, you are going to feel like no matter what you are selling; you have a new hobby. Even if you are at home or work, traveling around the world on a train or a plane, stopping by at your favorite café to take a sip out of your latte, you can write anything. This will make you happier, more relaxed, and feel grateful.

Praxis Conversion is a brand-new digital marketing agency with a team of experienced digital nomads. We are the bridge between traditional and modern ways of marketing your business. If you are reading this, it means we did a magnificent job. And If you need a blog, that’s much better. That is a brilliant start to make us motivated to work with you, and we are ready to get your business back on the right track again!

Wordpress_Prx (1)

Why You Need a WordPress Website Rather Than Others? 5 Great Things You Need To Know About WordPress

Guessing that you have been trying to find the best website option for your business or yourself. You are in the right place to know the answer: A WordPress website.

As a business owner, you might not understand about building a website which is fine. Nobody has to know this and also has to deal with it. However, since we have mentioned before Why You Need A Blog on Your Website It will be easier for you to adapt the online environment. Now we are going to mention about WordPress websites.

There are some other website builders like Joomla, Shopify and Wix. When you want to build your own website, get ready to hear these names more often. As you are a newbie, it might sound like a language you have never heard before. You can read thousands of blogs about which is better and this will make you feel more confused. Here are some outstanding features of WordPress:

WordPress is FREE!

WordPress websites are free to use. You don’t need to pay to use its services. This what WordPress says:

WordPress is software designed for everyone, emphasizing accessibility, performance, security, and ease of use. We believe great software should work with minimum set up, so you can focus on sharing your story, product, or services freely.

If you do not know about building a website, Praxis Conversion is here to help you!

Wordpress website

Unlimited customization

It has tons of themes, either paid or free, and page builders. There are thousands of options that you can pick from. No matter what your website is about, you can easily find a good theme for your website. Here is the list for Most Popular Responsive and Easy to Use WordPress Themes.

Super easy to deal with

For a stranger, coding and other related stuff can sound really complicated and scary. WordPress doesn’t have a fancy interface. It has a user-friendly one- and this-way people can easily navigate through the system. Plugins are basically the veins of WordPress website. It connects every single point and creates a beautiful painting for you.

Codeless navigation

WordPress is super simple. There’s nothing to do with coding. However, if you are interested, you can always welcome to show your skills and build your WordPress website by coding it. For those whose chief occupation is not a coder or a software engineer, WordPress is the right place for you.

Photo by Ilya Pavlov on Unsplash

SEO friendly

Okay, now we are going into a deeper topic here. All the topics above might have sounded tricky and complicated, but it’s just the beginning. Having a website is the beginning of an endless universe. The limit is you, and from now on you can go until where you want to stop. SEO is the crucial and the key point of your WordPress website. You can have the fanciest and the coolest website ever, but imagine they will never see you on the very first page of Google. Do you want to learn more about SEO? Read our article about SEO: What Is SEO? The Magic of Link Building! Search Engine Optimization in 2021.

You may have amazing sales results and great customers, you might be the best in town, but you have to prove this online. Create an online presence. You need to provide a website for your company or yourself. You may be an artist, a writer, a pastry chef, a real estate agency, or a teacher. It doesn’t matter who you are or what your occupation is. It’s always important to promote yourself and market your skills or products. It will help you grow your business, help you make more money, and gain an online reputation. Building a website with Praxis Conversion is super-easy and quick. Want to build a website in a few days? Contact us NOW!